Baby's new business, which now only exists as a Microsoft PowerPoint presentation, is called Giggle Butts. Named to invoke feelings of boundless laughter and (somehow) haute couture, GB will be a retail outlet with "stuff that's not junk." As Cher will be the spokesperson, Baby only refers to the company's segment of the market as "market Cher."Pictured at left: Baby and a potential investor from San Francisco.